ARCUHN

About

Open things. Drag them around. Right-click the desktop.Tap a file to open it.

Maryam Hichou in a burgundy top and checked trousers, stepping out of a window frame.

README.txt

Welcome to my archive.

I started on an old computer, drawing in Paint when I was eight. Later came logos, sketches on squared paper and long nights in Photoshop and Illustrator.

Some files are finished. Others never made it past an idea.

I kept them anyway.

Maryam

DRAW.exe

Drawing needs JavaScript.

BEFORE_ARCUHN

Early work, made between age eight and twenty. Some of it aged well. Most of it didn’t. I kept it anyway, because this is where I learned.

Looking for current work? See ARCDESIGN →

01_PAINT 02_SKETCH_TO_SCREEN 03_ART

3 object(s)

01_PAINT

Where it started. Paint, age eight.

Paint drawing: a short Dutch poem about colours, in black pixel text on a magenta background.
FILE: poem_01_2009.pngTYPE: PAINTSTATUS: ARCHIVEDERA: EARLY WORK
Paint drawing of a computer keyboard in orange and pink, with letters, numbers, an Enter key and a space bar.
FILE: illustration_02_2009.pngTYPE: PAINTSTATUS: ARCHIVEDERA: EARLY WORK
Paint drawing of a girl with long blonde hair, heart-shaped earrings and a pink dress, on an orange background.
FILE: drawing_01.pngTYPE: PAINTSTATUS: ARCHIVEDERA: EARLY WORK
Paint drawing of a red flag with a green star, between sandy hills, under a blue sky with a yellow sun.
FILE: illustration_01_2010.pngTYPE: PAINTSTATUS: ARCHIVEDERA: EARLY WORK

4 object(s)

02_SKETCH_TO_SCREEN

From paper to screen.

logo_11_2016

  1. Ink drawing on brown paper of a wreath of curling vines around the words Classy Girly Dress, with a dress form on top.
    FILE: logo_11_sketch_2016.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK
  2. Screenshot of a design program with a pink watercolour wreath around the words Classy Girly Dress.
    FILE: logo_11_2016.jpgTYPE: SCREENSTATUS: ARCHIVEDERA: EARLY WORK

logo_05_2017

  1. Pencil sketch on squared paper of a burger above a banner with the words Best Burgers in Town.
    FILE: logo_05_sketch_2017.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK
  2. Screenshot of a design program with a black line logo: a burger around the words Best Burgers in Town.
    FILE: logo_05_2017.jpgTYPE: SCREENSTATUS: ARCHIVEDERA: EARLY WORK

logo_06_2017

  1. Pencil sketch on squared paper of a script monogram MS inside a thin circle, with a curling line and small leaves running out on both sides.
    FILE: logo_06_sketch_2017.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK
  2. Screenshot of a design program with a gold script monogram MS on a pale green circle, above the words Miss Sunshine.
    FILE: logo_06_2017.jpgTYPE: SCREENSTATUS: ARCHIVEDERA: EARLY WORK

logo_07_2017

  1. Pencil sketch on squared paper of a half sun with rays.
    FILE: logo_07_sketch_2017.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK
  2. Screenshot of a design program with the gold script words Miss Sunshine and a half sun, on a green brush stroke.
    FILE: logo_07_2017.jpgTYPE: SCREENSTATUS: ARCHIVEDERA: EARLY WORK

logo_12_2017

  1. Pencil sketch on squared paper of a duck with an upward arrow in its body, above the words Click Duck.
    FILE: logo_12_sketch_2017.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK
  2. Logo of a yellow duck built from folded shapes with an arrow, above the words Company Name.
    FILE: logo_12_2017.jpgTYPE: FINALSTATUS: ARCHIVEDERA: EARLY WORK

logo_13_2017

  1. Pencil sketch on squared paper of a camera with the lens as the letter O in the word Photozy.
    FILE: logo_13_sketch_2017.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK
  2. Logo of a green camera with a white lens, above the words Company Name.
    FILE: logo_13_2017.jpgTYPE: FINALSTATUS: ARCHIVEDERA: EARLY WORK

logo_14_2017

  1. Pencil sketch on squared paper of a television with a parrot in it, above the words Media Parrot.
    FILE: logo_14_sketch_2017.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK
  2. Logo of a blue television with a parrot shape, above the words Company Name.
    FILE: logo_14_2017.jpgTYPE: FINALSTATUS: ARCHIVEDERA: EARLY WORK

logo_16_2017

  1. Pencil sketch of a car outline in which the number 4 forms the roof, above the words Cars 4 All.
    FILE: logo_16_sketch_2017.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK

logo_sketch_2017

  1. Pencil sketch on squared paper of the outline of a sports car.
    FILE: logo_sketch_2017.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK

logo_01_2018

  1. Pencil sketch on squared paper of a letter A with a swoosh across it.
    FILE: logo_01_sketch_2018.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK
  2. Logo of a teal letter A with a white swoosh across it.
    FILE: logo_01_2018.jpgTYPE: FINALSTATUS: ARCHIVEDERA: EARLY WORK

logo_03_2018

  1. Pencil sketch on squared paper of a blocky monogram drawn as one line, ending in an electric plug.
    FILE: logo_03_sketch_2018.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK
  2. Logo of the letters H and A drawn as one blue and black shape, ending in an electric plug.
    FILE: logo_03_2018.jpgTYPE: FINALSTATUS: ARCHIVEDERA: EARLY WORK

logo_08_2018

  1. Pencil sketch on squared paper of a tajine with steam rising from its cone-shaped lid.
    FILE: logo_08_sketch_2018.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK
  2. Logo of a gold tajine above the word Laylaz and Arabic lettering, in white on dark teal.
    FILE: logo_08_2018.jpgTYPE: FINALSTATUS: ARCHIVEDERA: EARLY WORK

logo_09_2018

  1. Blue pen sketch on squared paper of a triangle and a circular arrow, with the words Quality Designs.
    FILE: logo_09_sketch_2018.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK
  2. Screenshot of a design program with a thick teal letter Q and an arrow cursor.
    FILE: logo_09_2018.jpgTYPE: SCREENSTATUS: ARCHIVEDERA: EARLY WORK

logo_10_2018

  1. Pen sketch on squared paper of a letter Q with an arrow, above the words Quality Designs.
    FILE: logo_10_sketch_2018.jpgTYPE: SKETCHSTATUS: ARCHIVEDERA: EARLY WORK
  2. Screenshot of a design program with a thin teal letter Q drawn with a pen stroke and a tick.
    FILE: logo_10_2018.jpgTYPE: SCREENSTATUS: ARCHIVEDERA: EARLY WORK

26 object(s)

PHOTOS

Photographs.

A desk with a laptop, a coffee mug, a green ruler, a plate and a squared notebook with pencil sketches of clouds, on a white shelf.
FILE: photo_01_2016.jpgTYPE: PHOTOSTATUS: ARCHIVED
A desk with a pink planner, coloured pencils, a compass and a squared notebook holding a drawing of coloured pencils.
FILE: photo_02_2016.jpgTYPE: PHOTOSTATUS: ARCHIVED
A laptop on a desk showing a coloured pencil logo, next to a squared notebook with the same drawing, coloured pencils and a pink planner.
FILE: photo_03_2016.jpgTYPE: PHOTOSTATUS: ARCHIVED
A baby at a desk next to a computer keyboard and monitor, with a black bar over the eyes.
FILE: photo_04_2001.jpgTYPE: PHOTOSTATUS: ARCHIVED
Photo of wind turbines and a pylon on a green hillside under a blue sky.
FILE: photo_05_2010.jpgTYPE: PHOTOSTATUS: ARCHIVED
Photo of green hills and mountains under a blue sky, seen over a wall.
FILE: photo_06_2010.jpgTYPE: PHOTOSTATUS: ARCHIVED
Photo of a lighthouse tower with a low building, palm trees and steps, with the sea behind.
FILE: lighthouse-photo.jpgTYPE: PHOTOSTATUS: ARCHIVED
Illustration of a lighthouse tower with two palm trees, the sea and a pale sky.
FILE: lighthouse-illustration.jpgTYPE: ILLUSTRATIONSTATUS: ARCHIVED

8 object(s)

03_ART

Drawings in ink.

Black ink drawing of two large shapes filled with dense, flowing parallel lines, side by side.
FILE: art-1.jpgTYPE: DRAWINGSTATUS: ARCHIVEDERA: EARLY WORK
Black ink drawing of a man in a fez and a striped robe playing an oud, with lines of Arabic handwriting beside him.
FILE: art-2.jpgTYPE: DRAWINGSTATUS: ARCHIVEDERA: EARLY WORK
Black ink drawing of a woman with wavy hair drawn in fine parallel lines and large eyes, on a sketchbook page.
FILE: art-3.jpgTYPE: DRAWINGSTATUS: ARCHIVEDERA: EARLY WORK
Black ink drawing of an anatomical heart filled with detailed patterns, dated 30/1/2020, with a pen and a pencil below it.
FILE: art-4.jpgTYPE: DRAWINGSTATUS: ARCHIVEDERA: EARLY WORK
Black ink drawing of a roaring lion with a mane of detailed patterns, the handwritten text I never lose. Either I win or I learn., and the date 10/12/2019.
FILE: art-5.jpgTYPE: DRAWINGSTATUS: ARCHIVEDERA: EARLY WORK
Hand lettering in black brush pen on brown paper: Impossible is just an opinion, with a brush pen lying across the corner.
FILE: art-6.jpgTYPE: LETTERINGSTATUS: ARCHIVEDERA: EARLY WORK

6 object(s)

BUSINESS_ADMIN

Business Administration. Real organisations, real questions. Start with README.txt.

README.txt TASK_MANAGER.exe WHY_PEOPLE_STAY.txt LOGIN.exe REGIONAL_SETTINGS SCORES.xls PROGRESS.exe UPDATE_AVAILABLE

8 object(s)

README.txt

What you’re looking at:
my Business Administration studies, turned into files.

Each file is one project or result. Open one and click around.

TASK_MANAGER.exe My internship: making data useful for management

WHY_PEOPLE_STAY.txt Research: why staff stay at a café

LOGIN.exe Marketing: two kinds of customers, same age

REGIONAL_SETTINGS An international semester

SCORES.xls My highest grades

PROGRESS.exe How far I am

UPDATE_AVAILABLE What’s next

PROGRESS.exe

My degree, in credits.

Copying degree…

167 / 240

Time remaining: summer 2027

TASK_MANAGER.exe

Internship, 2026. How can management steer on data instead of gut feeling?

ProcessStatus
Data qualityNot responding
OwnershipUnknown
BaselineMissing
Steering modelRunning

WHY_PEOPLE_STAY.txt

Research project, 2025-2026. A café in The Hague that needed staff who stay.

People apply for: atmosphere, respect, flexibility.

People stay for: recognition, growth, good guidance.

LOGIN.exe

Marketing plan, 2024. A cycling holiday company and its customers.

REGIONAL_SETTINGS

International semester, 2025. Working with a team abroad.

Team
Vienna
Trip
Barcelona
Dinner time
18:00 21:00

Lesson: give the team space.

SCORES.xls

My highest grades so far.

AB
1CourseGrade
2Research skills9.0
3English8.9
4Hybrid organisations8.4
5High performance organisation8.3
6Dutch, written communication8.1
7Human resource management8.0
8Internship8.0

UPDATE_AVAILABLE

What comes next.

Installing: Graduation…

Restart required: summer 2027

ABOUT_MARYAM.txt

I learn without a frame.

I’m Maryam Hichou, founder of ARCUHN.

I started my first business at nine. A blog and a box of toys for sale. The margins were questionable. The ambition wasn’t.

At twelve I designed my first logo. At thirteen I had my own freelance design brand and found my clients through social media. For years I worked on logos, branding and marketing for real businesses. No template. Just deadlines, and clients who knew exactly what they didn’t want.

Later I started studying Business Administration, and data caught my attention. It hasn’t let go since. I didn’t speak the jargon at first. That turned out to be useful: it meant I had to ask what things actually meant.

I start every project the same way: I observe first. Then I ask. Who owns this? Where are we now? Simple questions. They tend to open more doors than complicated ones.

I’ve also worked behind the counter, so I know both ends: the meeting where the plan is made, and the shift where it has to work.

What I’m good at: noticing what doesn’t fit, staying calm when things are messy, and turning complicated into clear. I don’t stop at the first answer. Or the second. My deadlines know.

Today, ARCUHN is a one-woman practice in The Hague. Big questions. One mission: make data make sense to everyone in the room. From the boardroom to the front desk. Until everyone says: “Now I understand.”

RECYCLE_BIN

Nothing in here.

I kept them anyway.

0 object(s)

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